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	<title>Ascend | FOU musings | Activity</title>
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				<title>Colette Gallagher posted an update in the group FOU musings: Late last year, I found myself in a room full of [&#133;]</title>
				<link>https://ascendhq.com.au/news-feed/p/1031/</link>
				<pubDate>Tue, 21 Apr 2026 02:23:35 +1000</pubDate>

									<content:encoded><![CDATA[<p>Late last year, I found myself in a room full of whip-smart women <i>(and a smattering of equally fabulous men)</i> talking about AI hosted by <a target='_blank' href="https://futurefemalesaustralia.com.au/" rel="nofollow">Future Females Australia</a>. The Den at <a target='_blank' href="https://www.thegeorgeoncollins.com.au/" rel="nofollow">The George on Collins </a>was stunning, but the conversation absolutely stole the show. Guided by a global marketer in the education space <i>(because if education isn’t shaping the&hellip;</i></p>
<p><span class="activity-read-more" id="activity-read-more-1031"><a href="https://ascendhq.com.au/news-feed/p/1031/" rel="nofollow"> Read more</a></span></p>
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				<title>Colette Gallagher replied to the discussion The Major Part of Major Events Everyone Forgets in the forum FOU musings</title>
				<link>https://ascendhq.com.au/groups/fou-musings/forum/topic/the-major-part-of-major-events-everyone-forgets/#post-3750</link>
				<pubDate>Tue, 21 Apr 2026 01:11:47 +1000</pubDate>

									<content:encoded><![CDATA[<p class = "activity-discussion-title-wrap"><a href="https://ascendhq.com.au/groups/fou-musings/forum/topic/the-major-part-of-major-events-everyone-forgets/#post-3750"><span class="bb-reply-lable">Reply to</span> The Major Part of Major Events Everyone Forgets</a></p> <div class="bb-content-inr-wrap"><p>Ha! My theory, Karina, is that &#8220;if it doesn&#8217;t feel like the whole thing could unravel at any minute, is it really a major event?&#8221; The trick is a really solid runsheet that considers every variable and constant communication (and laughter) with a team you can trust. Importantly, leave your ego at the door and always stay calm in the storm. My&hellip;</p>
<p><span class="activity-read-more" id="activity-read-more-1029"><a href="https://ascendhq.com.au/groups/fou-musings/forum/topic/the-major-part-of-major-events-everyone-forgets/#post-3750" rel="nofollow"> Read more</a></span></p>
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				<title>Karina Bruce replied to the discussion The Major Part of Major Events Everyone Forgets in the forum FOU musings</title>
				<link>https://ascendhq.com.au/groups/fou-musings/forum/topic/the-major-part-of-major-events-everyone-forgets/#post-3745</link>
				<pubDate>Fri, 10 Apr 2026 08:32:45 +1000</pubDate>

									<content:encoded><![CDATA[<p class = "activity-discussion-title-wrap"><a href="https://ascendhq.com.au/groups/fou-musings/forum/topic/the-major-part-of-major-events-everyone-forgets/#post-3745"><span class="bb-reply-lable">Reply to</span> The Major Part of Major Events Everyone Forgets</a></p> <div class="bb-content-inr-wrap"><p>Oh Colette &#8211; Your adrenaline must’ve been running at absolute max capacity—no doubt living in that constant “game on” state where every second counts and there’s zero margin for error.  Was there ever a stage where you thought the whole thing would unravel? How do you recover?</p>
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				<title>Colette Gallagher started the discussion The Major Part of Major Events Everyone Forgets in the forum FOU musings</title>
				<link>https://ascendhq.com.au/groups/fou-musings/forum/topic/the-major-part-of-major-events-everyone-forgets/</link>
				<pubDate>Sat, 21 Mar 2026 10:07:56 +1000</pubDate>

									<content:encoded><![CDATA[<p class = "activity-discussion-title-wrap"><a href="https://ascendhq.com.au/groups/fou-musings/forum/topic/the-major-part-of-major-events-everyone-forgets/">The Major Part of Major Events Everyone Forgets</a></p> <div class="bb-content-inr-wrap"><p>I was thrilled over the last few weeks to be working again with the global mobility powerhouse that is TMS. TMS were appointed to deliver transport for every facet of the Women’s Asian Cup Australia. I didn’t get to kick it with the Tilly’s, but I was stoked to be in my wheelhouse, looking after the broadcast, marketing and partnerships&hellip;</p>
<p><span class="activity-read-more" id="activity-read-more-976"><a href="https://ascendhq.com.au/groups/fou-musings/forum/topic/the-major-part-of-major-events-everyone-forgets/" rel="nofollow"> Read more</a></span></p>
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				<title>Lyndelle Coe joined the group FOU musings</title>
				<link>https://ascendhq.com.au/news-feed/p/720/</link>
				<pubDate>Thu, 29 Jan 2026 04:59:31 +1000</pubDate>

				
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				<title>Simone Elliott joined the group FOU musings</title>
				<link>https://ascendhq.com.au/news-feed/p/649/</link>
				<pubDate>Thu, 18 Dec 2025 08:51:06 +1000</pubDate>

				
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				<title>Ascend HQ changed the description of the group FOU musings from "FOU Musings is a working marketer’s take on the art and discipline of brand building; part field notes, part philosophy, largely swinging between hysteria and hilarity. Expect commentary on culture, creativity, and the craft of communication from Colette Gallagher, founder of FOU Agency. All opinions are subjective. 

Oh... and FOU rhymes with F&#38;*K you, it means crazy in French. Make of this what you will x" to "FOU Musings is a working marketer’s take on the art and discipline of brand building; part field notes, part philosophy, largely swinging between hysteria and hilarity. Expect commentary on culture, creativity, and the craft of communication from Colette Gallagher, founder of FOU Agency. All opinions are subjective.

Oh... and FOU rhymes with F&#38;*K you, it means crazy in French. Make of this what you will x"</title>
				<link>https://ascendhq.com.au/news-feed/p/634/</link>
				<pubDate>Thu, 18 Dec 2025 01:23:13 +1000</pubDate>

				
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				<title>Emma Hawkins joined the group FOU musings</title>
				<link>https://ascendhq.com.au/news-feed/p/579/</link>
				<pubDate>Thu, 04 Dec 2025 07:41:17 +1000</pubDate>

				
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				<title>Karina Bruce joined the group FOU musings</title>
				<link>https://ascendhq.com.au/news-feed/p/562/</link>
				<pubDate>Mon, 24 Nov 2025 07:17:21 +1000</pubDate>

				
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				<title>Colette Gallagher posted an update in the group FOU musings: I’ve spent more than two decades inside the industry that [&#133;]</title>
				<link>https://ascendhq.com.au/news-feed/p/547/</link>
				<pubDate>Sat, 08 Nov 2025 03:42:16 +1000</pubDate>

									<content:encoded><![CDATA[<p>I’ve spent more than two decades inside the industry that is commercial marketing: media, retail, sport, events, and now running my own agency. I’ve seen what works, what fails quietly and sometimes with a bang, and what gets celebrated for all the wrong reasons. <em>FOU Musings</em> is where I make sense of it all, the logic, emotion, and occasional&hellip;</p>
<p><span class="activity-read-more" id="activity-read-more-547"><a href="https://ascendhq.com.au/news-feed/p/547/" rel="nofollow"> Read more</a></span></p>
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				<title>Tash Booth joined the group FOU musings</title>
				<link>https://ascendhq.com.au/news-feed/p/541/</link>
				<pubDate>Sat, 08 Nov 2025 03:37:41 +1000</pubDate>

				
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				<title>Colette Gallagher joined the group FOU musings</title>
				<link>https://ascendhq.com.au/news-feed/p/540/</link>
				<pubDate>Sat, 08 Nov 2025 03:36:56 +1000</pubDate>

				
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				<title>Ascend HQ created the group FOU musings</title>
				<link>https://ascendhq.com.au/news-feed/p/539/</link>
				<pubDate>Sat, 08 Nov 2025 03:28:10 +1000</pubDate>

				
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